AMAZON BRANDS

My work with Amazon at Movement Strategy included a heavy hand in a new business pitch leading to winning the Amazon Web Services (AWS) social business, as well as leading creative social campaigns for Amazon Home and Amazon Handmade. Key contributions:

• Developed aesthetic templates to highlight a UGC-centric strategy for Amazon Home & Handmade

• Fostered cross-departmental collaboration, ensuring cohesive execution of campaigns

• Aligned campaign look and feel with the client's vision for future visual direction, ensuring brand consistency

• Led an end-of-year project for AWS focused on inspirational B2B social content targeted at prospective employees.

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