Bravo TV's Below Deck & Top Chef

Leading season-long social media campaigns for Bravo's Top Chef (seasons 19 & All Stars season 20) and Below Deck (season 9), I showcased strategic creativity and organizational prowess as Associate Creative Director. My role involved close collaboration with various teams to unify the creative direction, highlighted by:

• Leveraging specific social media tactics tailored to each show's audience, like this organic Top Chef post with over 200 comments

• Developing a 100+ page organizational document to streamline onboarding, resource tracking, and ensure consistent voice & tone for all Bravo shows handled by Movement Strategy

• Daily collaboration and feedback loop between Creative, Content & Engagement, Account, and PM teams

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