Mondelez Brands

While at VaynerMedia in 2012-2026, I worked heavily across Ritz, Trident, and Halls cough drops while I progressed as a designer, art director, and senior art director. Below is work designed and art directed by myself, working under a creative director.

I art directed photoshoots capturing studio product shots and lifestyle imagery. This was the very beginning of VaynerMedia’s production studio, and process consisted of developing shot lists, sourcing props and backdrops, and working directly with the photographer. It was a scrappy back room setting, often flying by the seat of our pants to materialize appropriate props and models, sourcing from our own homes and coworkers, as we were building out this creative service.

Working with the Ritz client, we developed and launched a branded website called CheeseRank, of which I had a heavy hand in UX/UI, web design, content development, photoshoots, and retouching, working closely with developers, photographer, our resident cheesemonger, and Gary Vaynerchuk.