Netflix's Twentysomethings: Austin

Leading the social media launch for Netflix’s Twentysomethings: Austin, my team crafted a dynamic season-long campaign that resonated deeply with viewers, fostering a dedicated fanbase on Instagram and Netflix’s YouTube. We:

• Executed engaging content plans across Instagram and YouTube, maximizing viewer interaction and show visibility, as shown in this YT longform video with 133K+ views and this IG post featuring fan-favorite Bruce with 2.9k+ engagements

• Catalyzed a wave of positive audience feedback, resulting in a robust creation of fan-generated content

• Grappled with pre-launch show name change resulting in an agile pivot to update creative

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